Reducing operational blind spots across North America’s retail footprint
Shipped
Enterprise SaaS
Vibe coding
Design sprints
0-1 product design
Data visualization
User testing
hi there, i'm ria.
an AI native Designer, currently based out of Seattle ☔️,
with ~3 years of experience working across B2B SaaS, Enterprise SaaS, IoT product design, accessibility, AI-driven systems - with a focus on designing scalable, end-to-end experiences.
currently wrapping up my masters in HCDE at University of Washington.
previously designed for
Featured projects
Explore my recent work
Unifying construction operations to drive faster issue resolution and on-site efficiency
Helped teams coordinate work, track progress, resolve issues faster, improve cross team coordination
Shipped
B2B SaaS
Dashboard design
Wireframes
Prototyping
Heuristic evaluation
inclusive design
2024
Improving corporate fleet safety with AI-powered voice guidance
Design for monitoring driving behavior, using real-time IoT signals and AI-powered voice nudges to improve driving behavior and enable SOS support.
Experience design
UX research
conversational AI
human-ai interaction
designing for gen AI
2026
Eliminating range anxiety through smart EV route planning
A real time EV charging companion app that helps users find available chargers, predict battery usage, & plan on the go charging to reduce range anxiety.
mobile app
User research
System design
Branding &Design system
wireframing
user testing
2022
Featured projects
Explore my recent work
Reducing operational blind spots across North America’s retail footprint
Shipped
Enterprise SaaS
Vibe coding
Design sprints
0-1 product design
Data visualization
User testing
2025
Unifying construction operations to drive faster issue resolution and on-site efficiency
Helped teams coordinate work, track progress, resolve issues faster, improve cross team coordination
Shipped
B2B SaaS
Dashboard design
Wireframes
Prototyping
Heuristic evaluation
inclusive design
2024
Improving corporate fleet safety with AI-powered voice guidance
Design for monitoring driving behavior, using real-time IoT signals and AI-powered voice nudges to improve driving behavior and enable SOS support.
Experience design
UX research
Conversational AI
Human-AI interaction
Designing for gen AI
2026
Eliminating range anxiety through smart EV route planning
A real time EV charging companion app that helps users find available chargers, predict battery usage, & plan on the go charging to reduce range anxiety.
mobile app
User research
System design
Branding &Design system
wireframing
user testing
2022
Vimalesh Mallya
User Experience Lead, Bosch Global
Ria has a deep interest in quickly learning and establishing new workflows contextual to the product and its ecosystem. I got to work with Ria on developing workflows and designing VUI for an employee safety mobility solution. Her iterative and exploratory design approaches leveraging AI, along with her ownership and dependability, helped in laying a good foundation to build on. She delivered the voice experience for key features along with a future roadmap for other features informed by insights from the field.
Matthew Gasper
Senior Industrial Engineer, Starbucks
Ria brought a strong blend of research driven thinking and design craft, translating real user needs and technical constraints into practical solutions. Thoughtful with feedback and deeply committed to quality, she is a teammate any team would be lucky to have.
Prashanth Rajivan
Professor, UW (Mentor for Starbucks project)
I mentored Ria on the Starbucks enterprise dashboard project, where she led the end to end UX process from research and planning to PRD creation and high fidelity design. She delivered polished prototypes, ensured smooth handoff across teams, and brought a strong balance of structured thinking and design detail. She is a valuable contributor to any product team.
Lauren Updyke
Executive Director, The Whole U, UW
Ria Vijay has been an incredible asset to The Whole U team. She led the design of our new website & marketing materials with creativity, precision and a strong eye for detail. Reliable, likeable, and hardworking, Ria consistently delivers high-quality work and is a joy to collaborate with!
Abraham Geroge
Managing Director, Six30 Labs
Working with Ria was a pleasure. She communicated excellently, adapted to our preferences promptly, and explained her approach clearly. Her proactive nature, exceptional client coordination, and commitment to quality were evident throughout the project. Ria surpassed our expectations and significantly contributed to the team. I highly recommend her for future opportunities.
Samuel Mathew
Creative Director, Six30 Labs
Ria proved herself a valuable asset during her time with our multi-disciplinary design team. Her design sense would contribute fresh perspectives to projects. She approached tasks with enthusiasm, eagerly seeking opportunities to learn and grow. Her collaborative spirit and dedication to delivering quality work made her a pleasure to work with. Her UX approach to B2B products is note-worthy.
Kavya Jyothish
Product Manager, Six30 Labs
What truly sets Ria apart is how deeply she grounds her design work in research and user insight. She is thoughtful, persistent, and always willing to put in the extra effort to get things right, even when it means more work. Her designs are not just visually strong but also meaningful and user driven. She brings a rare mix of care, craft, and resilience to everything she works on.
Ann Sankey
Founder, Nava Design Labs
Working with Ria on our website has been a delight. Her creative vision and attention to detail brought our brand to life with a beautiful, functional, and user-friendly website. She turned complex ideas into clear, compelling designs and consistently exceeded our expectations. Her professionalism and dedication were evident throughout the project. Highly recommend Ria for standout web design.
Tarun Kumar
Post Doctoral Researcher, TU Dublin
Ria's talent and dedication greatly impacted our EdTech and sustainable design projects at the Indian Institute of Science. Her enthusiasm for learning, problem-solving skills, and attention to detail were exceptional. With excellent communication and openness to feedback, she effectively integrated theory with practice. Ria is highly recommended for roles requiring dedication, intelligence, and collaboration.
Explore more :
Past projects
hi there, i'm ria.
an AI native Designer, currently based out of Seattle ☔️,
with ~3 years of experience working across B2B SaaS, Enterprise SaaS, IoT product design, accessibility, AI-driven systems - with a focus on designing scalable, end-to-end experiences.
currently wrapping up my masters in HCDE at University of Washington.